Strategy & expertise

Acquisition and Development

We have a clear and successful expansion strategy for the group’s global hotel portfolio. We identify and negotiate deals that align with our global growth objectives, seeking and acquiring assets suitable for development, repositioning, conversion, or change of use.

Our expert team at L+R Hotels undertake all due diligence, market intelligence, funding, research, feasibility analysis, branding, operating agreements, and closing activities for both open market sales and off-market opportunities.

Asset management

L+R Hotels is guided by a well-defined, rigorously applied value cycle of asset management, which maximizes the value and effectiveness of our hotels and all the functions that contribute to their success.

Our approach ensures strong asset management, focusing on each key segment while integrating the entire cycle to drive value and consistently deliver outstanding results for L+R Hotels.

Food and beverage

We provide food and beverage strategies and support for all of our owned properties, encompassing:

• Food and beverage development
• Menu engineering
• People management and development
• Commercial plans and financial support
• Food and beverage purchasing platform management
• Space utilisation

Prior to acquiring a new hotel, L+R Hotels conducts a feasibility study and provides food and beverage recommendations, ensuring their implementation upon taking over the property. Our team also introduces new food and beverage concepts within L+R Hotels, covering every stage from concept development, market analysis, feasibility studies, recruitment, marketing and PR, commercial support, and back-of-house/front-of-house design assistance, ultimately bringing the concept to market..

Finance

Efficient hotel finance management is integral to the success of L+R Hotels, ensuring our stability and facilitating growth through:

• Complete focus on realising value
• Managing and optimising cash flow
• Loan compliance
• Planning and forecasting – accuracy and delivery
• Accurate management reporting
• Tight control of capital expenditure, investments, financing and execution
• Internal audits to identify opportunities and manage risk
• Effective implementation of policies and procedures

Operational management

We provide direction, supervision, and expertise to enhance the reputation and turnover of each asset, leveraging the areas of expertise encompassed by our value cycle of asset management approach.

We continuously monitor performance in all these areas, ensuring compliance with health and safety regulations, identifying potential areas for improvement, and developing smart strategies to implement them. Our focus is always on creating positive experiences that surpass guests’ expectations. Recognizing that a hotel’s reputation is built by its staff, one of the most crucial roles in operations management is recruiting and training key hotel personnel, as well as implementing hotel succession plans to ensure continuity.